A View From The Golden State: Q&A with Lowell Farms Chairman George Allen

A View From The Golden State: Q&A with Lowell Farms Chairman George Allen
Cannabtimes

<![CDATA[ABOUT LOWELL FARMSYear founded: 2011Headquarters: Salinas, Calif.Canopy size: 225,000 sq. ft.Number of employees: Approximately 100 in cultivation, depending on seasonProducts offered: Flower, prerolls, concentrates, edibles© Five Star CreativeAllenStaking your claim in the crowded California cannabis market is one of many challenges that exist for operators throughout The Golden State. Lowell Farms, a Salinas, Calif.-based craft cannabis cultivator, recently became the largest seller of packaged flower in the state, according to Headset data, with 3.4% market share during Q4 2021. Sales were driven by Lowell Farms’ two flower brands, Lowell Herb Co. and House Weed.RELATED: Ascend Brings Lowell Smokes To IllinoisGeorge Allen, chairman of the board for Lowell Farms, sat down in this exclusive interview with Cannabis Business Times to shed some background on his company’s success, his perspective on the California market, and his vision for the future of the cannabis industry.Zach Mentz: Lowell Farms recently became the largest seller of packaged flower in California at 3.4% market share, according to Headset data. How did Lowell Farms reach that milestone in becoming the largest seller of packaged flower in California? George Allen: There’s three legs to the stool there. The first is having high-quality product, and I’m grateful for our team. You can’t do it without having good product, and I think we’ve got a really solid grow team as well as a growing environment in our facilities. We’ve invested a lot in our facilities. Number two is you can’t get anywhere without strong relationships with dispensaries. I think that that is a really pivotable aspect of the business, because while your ultimate customer is a consumer, you don’t get a chance to have a dialogue with the consumer unless you’re on the shelf in the store. So, that’s obviously really important us. And number three, frankly, is value. Sixty-two percent of cannabis consumers…

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