How The Pandemic Impacted Cannabis Purchasing Patterns in Nevada

How The Pandemic Impacted Cannabis Purchasing Patterns in Nevada

<![CDATA[Out of all the industries affected by the pandemic, tourism was among the hardest hit. The Las Vegas tourism economy, specifically, suffered nearly $34 billion in losses in 2020 due to the COVID-19 pandemic, according to a report by Applied Analysis for the Las Vegas Convention and Visitors Authority.With such a significant impact on the local economy, we investigated if cannabis purchasing patterns in Las Vegas and Nevada were also affected – and they were indeed. We analyzed Nevada cannabis purchasing habits in three time periods: 2019 (pre-pandemic), April 2020 to September 2020 (the height of pandemic impact on tourism in Las Vegas), and from May 2021 to December 2021 (when tourists began returning to Las Vegas at a more normal rate).We also compared the Market Share by Category and Competitiveness by Category during these periods to provide a more thorough analysis of how the pandemic impacted purchasing habits in Las Vegas over those  three time periods.Analyzing COVID-19’s Impact on Visitors and Wholesale Sales in Las Vegas© LeafLinkComparing Las Vegas sales to the rest of Nevada, as well as Las Vegas visitors, from 2019 to 2021.In 2021, 63% of all wholesale cannabis sales in Nevada occurred in Las Vegas, compared to 58% in 2019. While only 21% of the state’s population lives in Las Vegas, the city generates more wholesale cannabis volume than the rest of the state combined, driven by the number of tourists. This disparity became even more significant in 2021, despite sales growing both within the city and in the rest of the state.Across the early months of the pandemic, sales declined in both Las Vegas and the rest of the state, as did visitor volume. Cannabis sales in Las Vegas began to decline earlier than the rest of the state, dropping 21% in March 2020 while…

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