Brother International Drives Growth by Leveraging Cleo Integration Cloud Platform for Ecosystem Integration

Brother International Drives Growth by Leveraging Cleo Integration Cloud Platform for Ecosystem Integration
CANNANNEW REPORT

Revenue-critical processes, B2B, D2C relationships strengthened via Managed Services approach ROCKFORD, Ill.–(BUSINESS WIRE)–Brother makes more things go than any of us probably realize – indeed, they’ve made their entire business go gangbusters by ensuring Brother is “at your side” in unexpected ways. As a result, their business ecosystem is continuously expanding. Like the design or message on that hoodie or hat you’re wearing? Brother Industrial Products makes the garment printers that might have made it look cool. Checking into a hospital? Brother Mobile Solutions might have been there to create your wristband or securely label your blood sample bottle. Got a speeding ticket? Your roadside citation may have been printed out on a Brother machine. Admiring an organized pantry with clearly labeled spices? Brother’s P-touch labelers may have been on the job. Ever enjoyed a slushy drink from your neighborhood convenience store? Brother’s Gearmotors often work behind the scenes to power those machines. The company has experienced significant expansion in recent years, mainly driven by accelerating growth in their Business Machines unit (printers, fax machines, etc.), the company’s largest division accounting for 50% of annual revenue. But growth is also coming from other lines as well including the company’s Home Appliances, Industrial Products, Gear Motor, and Mobile Solutions units. Brother is even in the burgeoning cannabis industry, supplying energy-efficient gearmotors for automated sorting and trimming products. The company sells its business products through myriad direct and indirect brick & mortar and online channels, including “big box” retailers like Best Buy, Office Depot and Staples, as well as through Amazon Marketplace. Home products, like sewing machines and embroidery systems, are moved through independent dealers and distributors who sell these devices to crafts and retail stores like Walmart, Target, Michaels, Jo-Ann or Hobby Lobby. Over the past five years or so the…

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Source : Brother International Drives Growth by Leveraging Cleo Integration Cloud Platform for Ecosystem Integration

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