Mike Tyson’s Cannabis Brand Is Growing Fast, Thanks to National Partnerships and, Of Course, Ear-Shaped Gummies

Mike Tyson’s Cannabis Brand Is Growing Fast, Thanks to National Partnerships and, Of Course, Ear-Shaped Gummies
Cannabtimes

<![CDATA[Earlier this week, the team at Tyson 2.0 announced the launch of Mike Bites—ear-shaped gummies meant to evoke Mike Tyson’s infamous 1997 match against Evander Holyfield. Weighing in at 10 milligrams of THC each (with, naturally, a bite mark along the ear’s upper curve), the gummies took off as a viral headline that underscores the fast pace and grand aspirations of this new cannabis brand. “We took some preorders, and, prior to it even hitting the market, we sold out of product,” CEO Adam Wilks said of the new line. “We’re blessed and thankful that the demand is beyond what we could have imagined. That’s the biggest issue: keeping up with demand.”In cannabis, with its fragmented U.S. markets stitched together by social media hype and cultural touchstones, a viral hit is a powerful milestone for any team trying to break into the crowded business arena. Tyson 2.0 operates right now in California, Colorado, Nevada, Massachusetts and Michigan—with more states and consumer demand to come. The splashy appeal of Mike Bites paves the way for future launches.The team works with Columbia Care on the cultivation and retail side of the business. What attracted the team to Columbia Care was not just that multistate corporation’s chief growth officer, Jesse Channon, a friend of the Tyson 2.0 crew, but also a commitment to brand-building as a pillar of expansion. It’s not just a matter of the land race to enter new markets, but rather Columbia Care has demonstrated to the Tyson 2.0 team an intentional desire to develop recognizable brands across state lines.“We believe that this is a key to what a lot of brands have not yet done,” Tyson 2.0 board chairman and co-founder Chad Bronstein said. “When you look at celebrity brands and other brands, it’s hard to get mass distribution. ……

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Source : Mike Tyson’s Cannabis Brand Is Growing Fast, Thanks to National Partnerships and, Of Course, Ear-Shaped Gummies

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