Houseplant Launches Mentorship Program for Cannabis Entrepreneurs

Houseplant Launches Mentorship Program for Cannabis Entrepreneurs
High Times

On March 15, the cannabis brand owned by Seth Rogen, Houseplant, announced its plans to mentor local cannabis businesses. The brand recently sent out a wave of emails to subscribers advertising the opportunity. “Social responsibility is at the core of Houseplant’s mission, which is why we’re always looking for new ways to give back to the cannabis community,” the email stated. “Last year this led to the creation of a pilot program we called In-House where we provided resources and guidance to cannabis entrepreneurs from underinvested-in communities.” On the website, the brand explains more about the goal of this program. “Houseplant’s ‘In-House’ program is a mentorship program focused on helping individuals disproportionately impacted by the War on Drugs receive a fair and equal chance to succeed in the cannabis industry,” the application reads. “The free, six-month-long program allows burgeoning cannabis entrepreneurs (from both ancillary and plant-touching companies) intimate access to the Houseplant team, as well as the company’s extensive network of advisors and industry leaders.” The program is described as a part time commitment, with an estimated 5-10 hours per month. Among basic contact information about an individual’s cannabis business, it asks if the candidate has a social equity license in California, and if not, asks about past experiences: “Do you consider yourself (or other founding members of your team) to have been negatively impacted by the criminalization of cannabis?” The application is brief, and the only difficulty might be trying to sum up the question “What is the biggest challenge your company is facing right now?” in only 150 words. The application window is open until May 1, 2022. Houseplant has already begun this program with mentee Moises Estrada of Itty Bitties, who shares that he was pleased with the mentor experience. “[The mentors] made themselves extremely accessible,” he says. “I…

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