RRD Aligns Specialty Services to Drive Scale and Product Differentiation for Cannabis and CBD Brands

RRD Aligns Specialty Services to Drive Scale and Product Differentiation for Cannabis and CBD Brands
CANNANNEW REPORT

With RRD’s offering, CV Sciences grows CBD product lines, gains competitive advantage CHICAGO–(BUSINESS WIRE)–R.R. Donnelley & Sons Company (RRD), a leading global provider of marketing and business communications, today introduced an offering for cannabis and CBD companies designed to help them meet evolving product life cycle needs, including product differentiation at retail, regulatory adherence, and supply chain continuity. The cannabis and CBD industries have gone through immense regulatory change over the last few years that has transformed the retail landscape and created growth opportunities for both product lines. In fact, the Leafly Jobs Report found that nationwide cannabis sales increased 33% in 2021. As the cannabis dispensary industry continues to mature, customers demand both product variety that fits their lifestyle and easier access to product health and wellness information. RRD’s offering is designed to help cannabis and CBD businesses keep pace with market demand and create meaningful product engagement with consumers at dispensaries and select CBD retailers. Initiated by a strategic discovery process, this specialized offer includes: End-to-end packaging solutions — package engineering and structural design, folding carton, rigid box, and promotional corrugated manufacturing and labels Supply chain management — best-in-class sourcing, kitting and fulfillment, warehousing, delivery In-store marketing expertise — branding and positioning, signage, POP displays, localized installation support Expansive commercial print network —production for product inserts, brochures and catalogs, coupons and gift cards, trade show collateral Deep category knowledge — navigating the complexity of supply chain nuances by medicinal, recreational, and CBD products cGMP compliant facilities — quality processes to ensure products remain safe, pure, and effective for intended use and to mitigate risk of errors which may result in a recall CBD product manufacturer CV Sciences tapped RRD’s deep expertise and strong resources for continued retail success and growth. “We needed to further educate the CBD consumer…

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Source : RRD Aligns Specialty Services to Drive Scale and Product Differentiation for Cannabis and CBD Brands

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