‘A Great Space to Be In’: Q&A with Curaleaf’s Talley Wettlaufer

‘A Great Space to Be In’: Q&A with Curaleaf’s Talley Wettlaufer

<![CDATA[Talley Wettlaufer, vice president of retail for multistate cannabis operator Curaleaf, says she was one of the few people who tried to convince a recruiter that she wasn’t the right fit for her current role.“I got an email from a recruiter on LinkedIn, just saying, ‘Hey, would you talk to us?’” Wettlaufer says. “And I said, ‘Sure, I’ll have a conversation.’ I was really excited about the opportunity [with Curaleaf ]—such growth, such evolution. It was really a time to create something and to take my familiar retail experiences and lessons from that and put it into a new industry that really hadn’t been defined. That said, I was like, ‘Are you sure you want me? Are you sure you think I’m the right candidate?’”Wettlaufer, in fact, was the right candidate. She has over two decades of expertise in global merchandising, retail expansion, and profit loss and management, and previously held roles with J. Crew, Abercrombie & Fitch, and Petco. She moved to California shortly after the state launched legal adult-use sales in 2018 and says “it’s been an amazing journey since then.”Here, Wettlaufer reflects on the customer experience, evolving retail trends, and the industry’s biggest challenges and opportunities this year.Editor’s note: This interview has been edited for style, length and clarity. Melissa Schiller: Can you highlight some of the lessons from retail in other industries that you’ve carried over to the cannabis industry?Talley Wettlaufer: I think great service is important no matter what industry you’re in. So, it’s great service whether you’re in an apparel store, whether you’re in a restaurant—it’s common across any industry. Every customer has an experience. I think one of the pieces is constantly looking at, how do we deliver a great customer experience? How do we make sure that we’re meeting our customer in…

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Source : ‘A Great Space to Be In’: Q&A with Curaleaf’s Talley Wettlaufer

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