CBD by British Cannabis launches nationwide TV campaign

CBD by British Cannabis launches nationwide TV campaign
Cannabis Health News

Estimated reading time: 4 minutes UK firm CBD by British Cannabis has launched its debut TV campaign, in a bid to target consumers across the nation. British Cannabis (registered as CBD Health Foods Ltd) has launched a media campaign for its premium flagship range CBD by British Cannabis, as part of a half a million pound awareness and consumer recruitment campaign for 2022/23. The new advert features target demographic 45+ year old, health conscious UK consumers, using the brand’s range of 100 per cent cannabis CBD oils, full-plant oral capsules, CBD Dermal Patches and CBD Rescue Cream®. Set in the style of a classic health and beauty advert, the creative aims to break down barriers to legal cannabis-derived products, gaining approval to make more industry-specific references than any campaign to date. The products featured have won recent magazine industry awards, including the P3 Pharmacy Magazine 2021 Most Valuable Product Award, the Independent Community Pharmacist 2022 CBD Product of The Year and Your Healthy Living magazine’s 2022 Silver Award for Best CBD Product. Also pride of place in the advert will be the brand’s Rated Excellent status on Trustpilot, as over 1,250 consumers have given the brand formerly known as Canabidol a five star review over several years of sales success. Distribution will begin on dozens of entertainment, documentary, sports, film and news channels across the Sky and Channel 5 networks. This will be the first time that the Sky network has opened its doors to CBD advertisers on their linear stations since 2019, after British Cannabis demonstrated an understanding for regulatory compliance, consumer trust with product testing and its status as a UK industry pioneer since 2015 – with Novel Foods applications to the FSA looking set for success. British Cannabis managing director, David Ralson, celebrating the launch, commented: “This is a monumental moment for our…

Excerpt only …
Source : CBD by British Cannabis launches nationwide TV campaign

reposted by Cannabis News World

This site uses Akismet to reduce spam. Learn how your comment data is processed.