The CBD-Infused Drink industry is Set to Explode, But Hurdles Remain

The CBD-Infused Drink industry is Set to Explode, But Hurdles Remain

Cannabis consumers who have waited for more CBD-infused drinks to enter the market may soon find the wait is over. However, while consumer demand is high, companies still face the obstacle of navigating an increasingly Byzantine series of laws governing their sale and use. Still, optimism is high. Despite issues with regulations, NASDAQ recently published an article predicting a $1.4 billion CBD-infused drink market by 2023. It’s an area of the cannabis industry that is attracting big-name companies. For example, PepsiCo recently announced plans to release a beverage infused with hemp seeds through its Rockstar Energy brand. PepsiCo hopes the product will “draw in younger, female consumers to the energy drink category,” according to CNBC. Currently, men between the ages of 18 and 34 consume the most energy drinks. The Big Players in the Cannabis-Infused Drink Market CBD is a cannabis product derived from hemp that does not contain THC, the chemical component in marijuana that causes the high. The U.S. Congress made hemp legal in 2018. Much of the surge in popularity for CBD products is driven by proponents who report that these products achieve a calming effect for users. Numerous studies also have found that CBD provides health benefits. Studies have found that CBD has potential benefits in a variety of areas, including combating anxiety and depression, improving sleep and weight loss. Other studies have found potential in CBD to treat post-traumatic stress disorder. “As consumer acceptance of CBD grows and more concrete findings on its health and wellness benefits are discovered, adding CBD to consumable products may make it easier for consumers to incorporate it into their lifestyles to reap those benefits,” according to NASDAQ. In addition to PepsiCo, other companies that have announced intentions to put cannabis-infused drinks and CBD-infused drinks on the market – or,…

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