3CHI Blazes Into 2022 with a NASCAR Racing Sponsorship

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It’s happening—believe it. The world of cannabis has again shifted, and social media has lit up with memes, as cannabis fans collectively rejoice. Ever since the company first pioneered Delta 8, 3CHI has been a company focused on THC innovation within hemp-based consumer products. Now, raising the bar, the company has teamed up for a groundbreaking partnership with Richard Childress Racing, Tyler Reddick, and the No. 8 NASCAR Cup Series team in 2022. This is a significant partnership for both organizations, as it marks the first category-specific team partnership in NASCAR and first hemp-based consumer brand sponsorship across all major professional sports. It’s a big step for NASCAR and a huge step for the THC industry. To be clear, 3CHI has a quality rep, being focused on high-purity products that meet federal requirements for full legal compliance, and with emphasis on responsible adult use only to consumers aged 21 and older. When asked about the partnership at the car’s sponsorship reveal, CEO Justin Journay said, “We’re very excited.  After getting to know RCR this past year, it was clear that, like us, they lead their industry through science, innovation and hard work.  Anytime you can partner with someone like that, you take it.” Journay added, “NASCAR took the time to understand our industry and had all of our products tested at their labs, and that shows the level of care they have for their customers, the fans, which is also how we approach things.” The partnership will kick off with the DAYTONA 500 at Daytona International Speedway on Sunday, February 20 at 2:30 p.m. ET on FOX, MRN and SiriusXM NASCAR Radio. Tyler Reddick will drive the No. 8 3CHI Chevrolet Camaro during the 2022 season as part of the multi-race, multi-year partnership. “This is a first-of-its kind partnership, both within motorsports and within the sports…

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