Feds Use A Confusingly Cool-Looking Cheetah For PSA Discouraging Marijuana Impaired Driving

MJ moment

A cool-looking cheetah smoking a joint while driving is apparently how one federal agency decided to get out the word about the dangers of getting behind the wheel after consuming marijuana. People are understandably a little confused about the messaging. While advocates and prohibitionists alike share an interest in preventing impaired driving, the National Highway Traffic Safety Administration (NHTSA) PSA has left some wondering why, of all potential stand-ins for an impaired driver, it went with an animated Tanzanian cheetah. Don’t be like cheetah. #DriveHighGetADUI — nhtsagov (@NHTSAgov) December 1, 2021 The world’s fastest land animal hardly fits the stereotype of a cannabis consumer that the government has historically played into. And as some Twitter users pointed out, the ad makes the cheetah look confusingly cool as he’s breaking the law. I don’t even smoke weed or drive, but this made me want to. — Faux (@Fauxvoid) December 18, 2021 Why did they make the cheetah so cool? — the_millenial_falcon (@themillenialfa1) December 22, 2021 That cheetah looks cool as fuck — The Don (@lowrey_drew) December 29, 2021 “The Tanzanian cheetah is known for its speed and agility, not its common sense,” the narrator in the federal ad says. “Here we see the Tanzanian cheetah driving high. Now he’s getting a DUI from the cheetah police, will have to pay up to 10,000 Cheetah dollars and will probably end up in cheetah jail.”

The spot, which was released last year but is being recirculated this season through promoted Twitter posts, is just one example of the government having the right intention—deterring driving while high—but delivering that message in a way that invites some creative criticism. The Drug Enforcement Administration (DEA), for example, published a guide for parents this month that it says identifies the emojis most commonly used by…

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Source : Feds Use A Confusingly Cool-Looking Cheetah For PSA Discouraging Marijuana Impaired Driving

reposted by Cannabis News World

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