With Design at the Forefront, Dosist and Sunday Goods Founders Partner With Branding Agency Zero to Launch Studio in Arizona

Cannabtimes

<![CDATA[Studio Branding agency Zero has teamed up with Dosist and Sunday Goods to develop a new suite of product lines for the Arizona cannabis market—dubbed Studio. The core idea is to use engaging design to capture the attention of specific segments of the growing consumer base.Mark Goldwell, Zero co-founder and creative director, points to Dosist and Sunday Goods’ teams as being very tuned into the power of communicating with people through brand opportunities. This is a strategic pillar of the cannabis business, and it’s not something to overlook.The brand lineup includes: Melted, Plant Based, Human Resources, Tell Your Friends, and Session, with each product line appealing to a specific type of consumer and a specific lifestyle (and bearing a design scheme that conveys such a message). Studio is launching Melted first, directed at the experienced user. For them, cannabis is a major part of their personal identity in most cases. It’s a chance to develop a brand niche that doesn’t shy away from stoner imagery or cultural resonance. Bold graphics and stark, psychedelic black-and-white patterns help tell this story.“This is for your everyday user,” Goldwell says. “This is for folks that are into tastes, strains, innovation, potency, those sorts of pieces. Coming out the gate with Melted, I think, was really wise, and it’s doing really, really well. It feels very different than anything that’s in the market, especially in Arizona from a brand standpoint. We’re going to be quickly following up in 2022 with a number of other brands that are different in their emotional value proposition and in how the brand looks and feels.”On the other side of the brand personal spectrum from everyday consumers are consumers who may be more homeopathic- or holistic-minded with their wellness products, including cannabis. For them, Studio will offer Plant Based. The more…

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Source : With Design at the Forefront, Dosist and Sunday Goods Founders Partner With Branding Agency Zero to Launch Studio in Arizona

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