Marijuana won’t be part of any official Nevada tourism campaigns in the near future, but the Silver State’s marketing gurus aren’t necessarily folding on the idea for the long-term.

The Nevada Division of Tourism plans to integrate the topic of marijuana into its upcoming marketing research to determine whether — and to what extent — legal cannabis serves as a tourist draw, officials for the tourism office told The Cannabist earlier this week.“The results of that research will drive just how much we promote (marijuana’s) legality/availability here,” Bethany Drysdale, Nevada Division of Tourism’s chief communications officer, said via email. “In the meantime, because most of our hotel properties are associated with a casino, and casinos are federally regulated, we are not promoting marijuana as recreation to out-of-market visitors.

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Source: Nevada conflicted on marketing recreational marijuana to tourists