Last Call? Millennials Most Likely To Trade Booze For Bud – Jane Street


With legalization sweeping the country, cannabis has become more mainstream. It’s also become the substance of choice for a growing number of millennials who are substituting booze for bud.

A study by cannabis company OutCo, in partnership with Monocle Research, found that more than half of Californians between the ages of 18 and 29 are opting for cannabis instead of alcohol. “We found that for millennials, the choice between the two main recreational substances, alcohol and tobacco, has always been an easy one. Growing up with anti-tobacco messaging, the smoking rate for 18-29 year olds in the U.S. has dropped by 22 percent over the past decade, leaving alcohol as the substance of choice,” said Lincoln Fish, CEO of OutCo. “But we are already seeing a decrease in alcohol sales, which means that cannabis is poised to be the new recreational substance of choice for many millennials and beyond.”


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