Burb, Green Label and Coffee & Kush: Partnership over Competition

High Times

Everyone involved in the legal industry in California has seen, while being green with envy, the moves happening up in Canada. Our neighboring country to the north legalized cannabis seemingly ages ago at this point (almost four years?), though their roll-out hasn’t been without its challenges. While I believe we all celebrate the increased access to the plant we care for so dearly, silly federal restrictions aimed at “protecting the kids” have certainly dampened the celebrations. Though they may have more access on paper, it’s actually been more restrictive to build a brand that resonates up there. Down here in California, however, despite still facing a federal prohibition that requires all its THC wares to remain within the state, it’s clear that the sky’s the limit when building a brand name here. With many of our elite, commanding, top-dollar the world over, even the government can’t contain the hype that’s built off of what most consider to be the best bud in the world. In fact, many don’t even have to have thorough brand identities to pop—just the right goods. So what would happen if Canada and California combined forces? Could the prolific BC bud make the same kind of waves down here that it has up north for so long? Could the California market make a Canadian brand pop in a way that resonates internationally? Could a brand that finds success down here ride the wave across the provinces? A new amalgamation of brands is betting on it. Burb Co-Founder John Kaye Courtesy Burb Enter Burb Founded in early 2018, Burb is a British Columbia-based, culture-minded cannabis retailer and merchandiser of quality goods. Led by John Kaye, who serves as the brand’s CEO and Creative Director, the brand was initially founded to support artists and creative movements. As John…

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