Celtics Icon Paul Pierce Promotes New Cannabis Brand in Boston

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Former NBA star and ESPN basketball analyst Paul Pierce was in Boston over the weekend, stopping at a marijuana dispensary to promote his new line of “Truth Number 34” cannabis products. During his visit, the former Boston Celtics forward told fans and dispensary customers that the new brand’s products are as reliable as he was on the court with the clock ticking down to zero. “I know we’re going to bring something you can depend on, something you can go to, something that’s clutch,” Pierce said at the promotional appearance on Sunday. “Similar to my play,” he added. “That’s what my product is going to be.” Pierce announced earlier this year that he would be launching his new brand in the capital of Massachusetts, where legal sales of adult-use cannabis began in 2018. Plans for the new venture include a line of cannabis edibles, topicals and concentrates sold under the brand name Truth, which was Pierce’s nickname as an NBA player. A signature strain of cannabis flower is slated to land on dispensary shelves next year. “I have such a great connection with Boston,” Pierce told the Boston Globe in May, “so I’m excited to bring the brand there first and educate people on the plant—how it can help in everyday life and also in sports and recovery.” Paul Pierce on Cannabis For Health Pierce became a vocal cannabis advocate after surviving a brutal stabbing attack at a Boston nightclub in September 2000. He said that cannabis had saved his life after the assault, which nearly killed him and left him psychologically traumatized. Although Pierce recovered physically remarkably quickly, he struggled with paranoia, anxiety, depression and insomnia after the attack. “I was dealing with a lot of depression and anxiety and sleep issues—a lot,” he said. “So I really leaned…

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