The Very Good Butchers Unveils New Butcher’s Select Line of Gluten and Soy-Free Plant-Based Meats

CANNANNEW REPORT

Carefully crafted Butcher’s Select range packs an extra meaty taste and texture while using simple ingredients VANCOUVER, British Columbia–(BUSINESS WIRE)–The Very Good Butchers, the brand of The Very Good Food Company, a leading plant-based food technology company, today announced the launch of its Butcher’s Select sausages, meatballs and burgers. A prime cut of plant-based goodness, this premium line of gluten-free and soy-free foods packs an extra meaty taste and texture while using simple, plant-based and wholesome ingredients. Made with real, minimally processed ingredients, including pea protein, navy beans, chickpeas, garlic, onion, hemp seeds and organic peppers, the new collection offers more than just taste. The Bratwurst Sausages and Breakfast Sausages are now available for purchase through a limited release on https://us.verygoodbutchers.com/, with a full product line launch this fall. According to SPINS data released by the Good Food Institute and the Plant Based Foods Association (PBFA) in April, plant-based food retail sales grew 27% to $7 billion in 2020 with the refrigerated plant-based meat category alone reaching $592 million. With more consumers interested in these products due to a focus on healthy eating – and how what they eat impacts the environment – more than half of U.S. households are now purchasing plant-based foods. The Butcher’s Select line will not only appeal to households interested in a more plant-based diet but also extends the company’s consumer base to the estimated 30% of Americans who avoid gluten. “We created The Very Good Butchers brand to prove to consumers that making very good food choices doesn’t mean sacrificing taste or quality,” said Mitchell Scott, co-founder and CEO of The Very Good Food Company. “We strive to make nutritious and delicious products that make plant-based eating easy and approachable. Tired of the overly processed meat alternatives available, we’re raising the plant-based bar by…

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Source : The Very Good Butchers Unveils New Butcher’s Select Line of Gluten and Soy-Free Plant-Based Meats

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