Resonate Blends Selects Leading eCommerce Partner to Launch Direct-to-Consumer Sales Platform


 Expanded distribution network to include home delivery available for consumers in LA, Orange County and the Bay Area CALABASAS, Calif.–(BUSINESS WIRE)–$KOAN #D2C–Resonate Blends, Inc. (OTCQB:KOAN), a Wellness Lifestyle cannabis holding company (“Resonate” or “the Company”), has partnered with California’s leading cannabis eCommerce technology company to provide fast, safe, and reliable – statewide home delivery. Resonate Blends has developed the world’s first Cannabis Cordial. The patent-pending Cordials combine THC (psychoactive), CBD (non-psychoactive) with botanical terpenes to deliver an all-natural, plant-derived, single-dosed experience that can be enjoyed straight out of the bottle or poured into any beverage. Cordials provide the finest qualities of an edible, tincture and a beverage delivering consistent and precise experiences each and every time. The partnership enables Resonate to implement a powerful direct-to-consumer (“D2C”) eCommerce platform and comprehensive home delivery service for the Company’s Koan product line. Demand for delivery services has significantly increased during the pandemic and has become an essential channel for consumers. “Many of the fastest growing and most innovative brands across various industries are D2C digital native companies,” said Geoff Selzer, CEO of Resonate. “There is no better way to manage brand messaging, consumer relationships, and education than with a D2C infrastructure. This is particularly true for Resonate Blends, where we have held the belief that value-added brands are the future of cannabis since our company’s inception. Because there is absolutely nothing like the Koan Cordials available in the marketplace, our ability to interact directly with our consumers will be a distinct advantage. This new sales channel will be increasingly important as we grow our newly launched Koan brand and expand our brand portfolio.” In a recent poll by Ganja Goddess, 90.1% of respondents stated cannabis delivery services were the primary way they purchased cannabis during the pandemic, compared to 20.7% pre-COVID, representing an…

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Source :  Resonate Blends Selects Leading eCommerce Partner to Launch Direct-to-Consumer Sales Platform

reposted by Cannabis News World

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