Cannabis Council of Canada Launches Future of Canadian Cannabis Public Affairs Campaign Ahead of Election

CANNANNEW REPORT

As Canada prepares for a federal election on Sept 20th, the Cannabis Council of Canada launched the #FutureofCanadianCannabis🇨🇦, a public affairs campaign leveraging the national footprint of Canada’s 700+ cannabis License Holders (LHs). August 19, 2021 – Ottawa, ON As Canada prepares for a federal election campaign, the Cannabis Council of Canada (C3) launched the #FutureofCanadianCannabis 🇨🇦, a public affairs campaign leveraging the national footprint of Canada’s 700+ cannabis Licence Holders. “Canada’s Cannabis License Holders are broadly distributed across Canada, representing the sector’s untold advocacy strength” said George Smitherman, President and CEO of the Cannabis Council of Canada (C3). “Our goal is to leverage the election period to encourage more License Holders to develop lasting relationships with their local Member of Parliament and to help elected officials understand the benefits of legal cannabis for their communities and their constituents” he added. The campaign is comprised of three initiatives designed to complement one another: Communications with party leaders seeking their perspectives on the Future of Canadian Cannabis. Election advocacy training sessions open to all Health Canada License Holders. #FutureofCanadianCannabis 🇨🇦 ad campaign to deal with priority issues – criminal record expungements and removing taxation from medicinal cannabis. C3 recently wrote letters to each federal party leader posing nine questions to determine their party’s commitment to the Canadian cannabis sector. In these letters, C3 highlighted: The barriers for social progress and equity within the legal cannabis environment, especially for BIPOC individuals. The significant public safety and health shortcomings of legalization resulting from the prevalence of an entrenched criminal market which comprises at least half of recreational cannabis sales. The challenges facing consumers struggling with limited avenues to understand products and the public health consequences of consumer confusion. Consumers lacking access to CBD-only products and the resulting lost opportunities for job creation, research and development, and taxation.…

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Source : Cannabis Council of Canada Launches Future of Canadian Cannabis Public Affairs Campaign Ahead of Election

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