Nutiva® Strengthens Coconut Category Leadership With Acquisition of Coconut Secret


Pioneer of the Organic Plant-Based Food Movement Completes Purchase of Leading Brand of Coconut Aminos RICHMOND, Calif.–(BUSINESS WIRE)–Nutiva®, a pioneer of the organic plant-based food movement with its line-up of USDA Certified Organic and Non-GMO Project Verified culinary oils and superfoods, announced it has acquired Coconut Secret, the leading brand of Coconut Aminos, from its parent company Leslie’s Organics, LLC. Coconut Secret established itself as the leader in the soy-free Asian sauces category, which the company created in 2009 with its introduction of the first soy-free, low-sodium soy sauce replacement, Coconut Aminos. Siblings Leslie and Randy created Coconut Secret 12 years ago with a simple vision: to make a delicious line of healthy, organic, low-glycemic foods for their diabetic parents. The brand made itself a trusted household pantry staple for plant-based and health-conscious consumers with its Coconut Aminos line, which brought new life into the space. Coconut Secret was the originator of this desired product with only two ingredients – organic coconut tree sap and mineral-rich sea salt. Its authentic and flavorful Coconut Aminos gave consumers a first-of-its-kind product that brought a magnitude of benefits compared to soy sauce, and the demand hasn’t slowed down. Today, that vision has extended the brand to nationwide distribution in Whole Foods, Target and Walmart and over 10,000 natural/organic health food stores and conventional grocery chains. “We’re thrilled to welcome Coconut Secret into our family of sustainable foods as we pursue a brighter future with innovative products that lead the plant-based and organic culinary space,” said Steven Naccarato, CEO of Nutiva. “With unsurpassed quality and taste, its unique Coconut Aminos line caught our eye from the beginning, and we are excited to bolster its portfolio of organic, Asian-inspired offerings. The synergies between our companies allow us to strive to achieve Nutiva’s mission to build…

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Source : Nutiva® Strengthens Coconut Category Leadership With Acquisition of Coconut Secret

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