Cannabis Is Mirroring Pharma: What Industry Pros Should Know


<![CDATA[A lot has happened in the world of cannabis legalization since Colorado voters passed Amendment 64 in 2012. Over the last decade, many states across the country have moved to legalize recreational and/or medical use. Others have begun decriminalizing cannabis. As the industry continues to mature and develop, there are signs that cannabis is following the familiar path of the pharmaceutical industry. Paying close attention to these cues can help cannabis entrepreneurs anticipate what’s coming as the industry continues to evolve. Extracting specific plant properties rather than using the plant as a whole. When people think about cannabis, they now focus on single cannabinoids within the plant. THC is the most well known cannabinoid, but it’s more mellow sister CBD has also launched an entire additional sector of business. Right now, people are fixated on delta-8, and were previously focused on CBG and CBN. But the truth is that drilling down to specific properties has all been done before by pharma. Aspirin was originally derived from a compound in willow bark. Nowadays, it is created synthetically, but it started out as a salicin extraction from willow bark that was then converted to salicylic acid to make aspirin. When you take vitamin C rather than eat an orange, you are opting to have a specific property taken out of a plant and consumed in a high concentration.The link between food and health was established centuries ago. Hippocrates famously said, “Let food be thy medicine and medicine be thy food.” While creating a very high concentration can aid in health depending upon the medical issue, it is also likely that most of that will be flushed out from the body rather than absorbed.The difference with cannabis is that its true healing power lies with accessing the whole plant rather than picking and choosing…

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Source : Cannabis Is Mirroring Pharma: What Industry Pros Should Know

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