Sorry, but high-THC flower is overrated.

The other day, I was driving in a car with a friend who had just gone to a dispensary, and as a cannabis journalist, people often ask my opinion on their buys. He handed me the jar and boasted that the flower tested at an astronomical 35% THC.  Examining the dense, mechanically trimmed buds that smelled like hay, I had two choices:  1: Dominate the car ride by explaining to my causal stoner friend why the idea that a high-THC flower is also high-quality is wrong. or  2: Nod, say it looks good, and keep it moving.  For the sake of that car ride, I chose the latter. But for the sake of consumers being misinformed at large, I want to make something clear: a high THC percentage is not the most important factor when buying weed.  And yet, high-THC consumers comprise the majority of all cannabis consumers, according to data by Flowhub, a cannabis retail management platform. In 2020, high-THC flower (21-28% THC), as Flowhub labels it, accounted for 33% of all cannabis transactions. Medium-THC flower (14-21% THC) came in at 24% of transactions, and low-THC flower (7-14% THC) at 27% of transactions. Very-high-THC flower (greater than 28% THC) accounted for only 12% of sales, and very-low-THC flower (less than 7% THC) accounted for around 4% of transactions.  All together, high-THC and very-high-THC consumers accounted for 45% of flower sales on Flowhub’s POS systems in 2020. When asked why he chooses to buy based on THC percentage, Eduardo Valdez, my friend from the car ride, responded, “THC is what gets you high. So, the higher the THC, the higher the potency of the weed. If I’m going to spend 60 dollars for a few grams of weed, I want to get as high as possible … I’d rather pay…

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Source : Sorry, but high-THC flower is overrated.

reposted by Cannabis News World

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