Jushi Holdings Brings Colin Hanks' Hanks Kerchiefs' Line to Select BEYOND / HELLO Retail Stores

Cannabtimes

<![CDATA[In an effort to redefine the cannabis experience, Jushi Holdings Inc., a multistate operator and owner of cannabis retail, cultivation and processing licenses based in Boca Raton, Fla., has partnered with actor, producer and director Colin Hanks to bring his ‘Hanks Kerchiefs’ line to select BEYOND / HELLO retail stores. Before the COVID-19 pandemic, Jushi welcomed Andreas Neumann as the company’s chief creative director to help build the brand’s digital presence. The company later launched its BEYOND / HELLO online pre-ordering platform in April 2020, which saw tremendous success.  "It was very successful from day one," Neumann said. "[Roughly] 75 percent of our business [came] from online and pre-order in all of our markets. Some of it was a hundred percent because we couldn’t even open the stores inside. You could see people wanted the product and wanted to make sure they got the product." Neumann said the brand’s digital presence helped increase Jushi’s visibility, which led the company to explore ways to expand its retail footprint and diversity its in-store experience. "[We thought] ‘how do we build new stores?’ ‘How do we make those stores an experience?’ which is what people want to see, what people deserve, and what the business deserves as well," Neumann said. As the development and presentation of adult-use and medical cannabis stores is ever-changing, the company’s executives thought, "What can we do differently in those stores than just selling cannabis and cannabis-related stuff?" Neumann said, which led Jushi to the idea of incorporating unique and on-brand non-related cannabis products that are inspiring and tell a story. The company also wanted to partner with brands that have a connection to possible charities it wants to work with, Neumann said, creating the ideal partnership with Colin Hanks’ brand, ‘Hanks Kerchiefs,’ which donates nearly 90 cents of every dollar spent to Homes for Our Troops, a nonprofit organization that builds homes for veterans, according to the Hanks Kerchiefs website. "When I met with Colin in the midst of COVID, [I said] ‘What are you doing?’ He said, ‘What am I doing? I just launched…

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Source : Jushi Holdings Brings Colin Hanks' Hanks Kerchiefs' Line to Select BEYOND / HELLO Retail Stores

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