Sherbinskis’ Mario Guzman Announced as Day 1 Keynote at Cannabis Conference 2021


<![CDATA[LAS VEGAS, NV JULY 22, 2021 – Cannabis Conference, produced by parent company GIE Media Inc. and industry-leading Cannabis Business Times, Cannabis Dispensary, and Hemp Grower magazines, announces today Sherbinskis’ Founder and Chief Creative Officer Mario Guzman as the keynote speaker on Day 1 of its annual event, to take place Aug. 24-26, 2021, at Paris Las Vegas Hotel & Casino. In a Fireside Chat led by Cannabis Conference Digital Editor Eric Sandy, Guzman will share his dynamic cannabis story—from his humble beginnings as an entrepreneur working from his garage to becoming a world-famous tastemaker and curator of high-quality genetics. He will discuss lessons learned along the way, from scaling his business in California to finding multi-state and retail partners, as well as recognizing the importance of diversity and inclusion in his business model. Guzman will also share emerging trends in cannabis genetics, medical research, ‘seed-to-scale’ cultivation and much more.   The keynote will take place on Tuesday, Aug. 24 from 2:10 p.m. – 3:10 p.m. PT. Guzman has been a key player in the medical cannabis movement for more than 20 years, breeding and cultivating internationally renowned genetics like Pink Panties, Sunset Sherbert and the Gelato line. Guzman, who recently joined the Board of Directors for the Minority Cannabis Business Association, says his desire to serve stems from his motivation to ensure that the next generation of minority cannabis business professionals have the assistance and guidance from other minorities that he wasn’t fortunate enough to have. “It’s exciting to participate in an event that’s curated for us—people in plant-touching operations. As cultivators and retailers of cannabis, we uniquely understand the labor of love it is to grow this plant, and how important it is to work through industry challenges with the utmost integrity and the consumer top of mind,” Guzman…

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