SweetWater Brewing Company’s Flagship 420 Brand Gets Bigger and Bolder with the Launch of 420 Imperial IPA

CANNANNEW REPORT

Iconic craft brew gets imperial treatment with the first line extension off 420 ATLANTA, GA, July 19, 2021 /PRNewswire/ – SweetWater Brewing Company, LLC (“SweetWater“) has announced the launch of 420 Imperial IPA – the first line extension off of its flagship 420 brand. A fresh take on ingredients from the original SweetWater 420 Extra Pale Ale, this bold, flavor-packed Imperial IPA boasts a delicious combination of hops – creating a super-tasty, high-ABV new brew. SweetWater 420 Imperial IPA (CNW Group/SweetWater Brewing Company, LLC) SweetWater 420 Imperial IPA (CNW Group/SweetWater Brewing Company, LLC) The big, deep, copper-colored Imperial IPA is well-balanced with the right amount of hop bitterness and malty sweetness, combining traditional and modern hops to create flavor and aromas of mango, peach, pineapple, citrus and pine. IPA lovers will savor the unique blend of 2-row, Munic and C70/80 grains as well as Centennial, Cascade, Columbus, Mosaic, and Sultana Midnight Wheat Hops as well as Mosaic, Sultana, Lotus, and Cascade Dry Hops in this lip-smackin’ new brew.   “Our 420 Extra Pale Ale has been on the Mount Rushmore of craft beer for 24 years,” said Brian Miesieski, Chief Marketing Officer at SweetWater. “We are taking things to a whole new level by bringing a new style to one of the most well-known names in beer – our 420 brand. This heady new brew leverages one of the most coveted innuendos and bar calls in craft, but delivers a new bigger, bolder IPA style that’s right in the wheelhouse of our brewers.”   The 420 Imperial IPA packs a punch while maintaining delicious drinkability. With an ABV of 9.1%, this brew has a higher ABV than the standard Imperial IPA. 420 Imperial IPA delivers adventurous flavors and aroma from a fresh combination of hops for added intensity and complexity without sacrificing quality,…

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Source : SweetWater Brewing Company’s Flagship 420 Brand Gets Bigger and Bolder with the Launch of 420 Imperial IPA

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