Papa’s Herb® Enters the Oregon Market Through Halo Collective

CANNANNEW REPORT

TORONTO, July 19, 2021 /CNW/ – Halo Collective Inc. (“Halo” or the “Company”) (NEO: HALO) (OTCQX: HCANF) (Germany: A9KN), a vertically integrated cannabis company, announced today that it has entered into a brand licensing arrangement (the “Licensing Agreement”) with Brezwald Corp. d/b/a “Papa’s Herb®” (“Papa’s Herb”) to produce and market products under its registered trademarks. Founded in California, Papa’s Herb focuses on providing quality Cannabis products consistently, at accessible price points. Papa’s Herb is currently distributed in California, Florida, and Canada. Papa’s Herb® Enters the Oregon Market Through Halo Collective (CNW Group/Halo Collective Inc.) Papa’s Herb’s Registered Trademarks (CNW Group/Halo Collective Inc.) Under the Licensing Agreement, Papa’s Herb gives Halo permission to produce and market products under its registered trademarks in the Oregon Market. In addition, the Licensing Agreement allows Halo to exclusively license Papa’s Herb trademark images and wordmarks, “PAPA’S HERB” and “COME TO PAPA,” and product portfolio to include their signature Papa’s THC Distillate Vape Pens, Live Resin Concentrates, and Papa’s Infused Pre-Rolls.   Papa’s Herb has been licensed successfully and has shown significant growth in multiple mature markets since the brand’s inception in 2019. Papa’s Herb intends to become a leading Miami cannabis brand and to bring its high-quality Papa’s Products to cannabis markets worldwide.   In 2021 Papa’s Herb also expanded to the Canadian market through a license agreement with Tilray (TSE: TLRY) (NASDAQ:TLRY), one of the largest licensed cannabis producers in Canada. Papa’s Herb has penetrated over 60% of the total Ontario market in the first six months of 2021 with only two product segments1.   Papa’s Herb products have garnered a strong foothold in the California cannabis market. In 2021, Papa’s Herb posted over 113% year-over-year (“YOY”) growth in the vape category while other competitors have lost market share1. Indeed Papa’s Herb is one of only four brands to show growth in the vape category in 20212.   “We…

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