Executive Spotlight: Luis Merchan

CANNANNEW REPORT

Luis Merchan, President & CEO at Flora Growth Corp. Luis Merchan, President and CEO of Flora Growth Corp., is a New York and Miami-based executive with over a decade of proven experience in enterprise sales management, corporate strategy, merchandising and expense management, and customer experience. During Luis’ term as Flora CEO, the company has added over 10,000 new investors, went public on the Nasdaq in May 2021, and now organized to support a portfolio of organic cannabis-based products rapidly growing through acquisitions and partnerships. Title:  President and CEO of Flora Growth Corp.    Company:  Flora Growth Corp.  Years at current company:  1 year, 1 month Education profile:  Pontificia Universidad Javeriana, B.E., Industrial Engineering McNeese State University, MBA, Business Harvard Extension School, Marketing Management Graduate Certificate, Marketing.  Most successful professional accomplishment before cannabis:  Before joining the Flora Growth team, I previously served as Macy’s Inc.’s Vice President of Workforce Strategy and Operations where I managed the enterprise’s multibillion-dollar P&L expense line for the 540-store portfolio. Throughout my tenure at Macy’s, I led various sales and marketing initiatives including the B2B corporate sales team that was responsible for $160 million in annual revenue. I held a few executive-level roles at Macy’s Inc., including VP of Customer Experience and Selling Support Services and Group VP of National Merchandising and Sales – Beauty, as well as managerial roles at Target Corporation. Company Mission:   From the ground up, Flora is building a foundation designed to exceed customer expectations through purpose-built EU-GMP compliant or equivalent facilities for cultivation, extraction, and manufacturing. With rampant uncertainty in product quality across the cannabis industry, Flora’s mission is to offer a reliable and affordable cannabis solution. By controlling product quality across our value chain, we believe that we can confidently meet the stringent standards in our target countries. Company’s…

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