The Hall of Flowers Engage Event Curates Cannabis Connections

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While the nation was shut down due to the COVID-19 pandemic, organizers of the Northern California trade show, Hall of Flowers, held onto the value of face-to-face connections through the creation of Engage. The virtual event fosters networking opportunities between licensed brands and retailers across the state. While we’re all glad to see the past months of isolation and illness wrapping up, we must admit that even the pandemic had some silver linings: cannabis was declared an essential business in several states; we all learned to value of our health and freedom to roam; and the virtual world of communication blossomed in unexpected ways. For both fledgling and established cannabis businesses, it meant that traditional trade shows and personal visits to dispensaries to sell your wares were no longer possible. Sales reps could continue to make cold calls and send menus by e-mail, but that’s never the same as face-to-face interactions. Even as the nation gradually opens up, Engage remains a valuable platforms for cannabis businesses of all sizes. The most recent Engage event took place June 8-9, and was decidedly a win-win for all participants. Cannabis Matchmaking According to Hall of Flowers team member Aengus Cawley, they realized that through “virtual matchmaking” they could help connect like-minded brands and retailers so that everyone could continue to grow while the nation was shut down. “It’s not a trade show or a Zoom meeting either,” he explained. People were skeptical at first, but once they saw the value of the time, money and energy it saved, they got it. Plus, at trade shows there is no guarantee of meetings, while via Engage you know you will get one-on-one time with buyers and brands.” The main question posed was, “Would the virtual connections lack the cultural and discovery components that a physical show…

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