Native.AI Launches New Consumer Intelligence Platform to Help F&B and CPG Brands Create Products that Customers Love


Fast-Growing Startup Secures Strategic Multi-Million Pre-Seed Investments from Executives at Blue Apron, Kellogg’s, USDA and others NEW YORK–(BUSINESS WIRE)–Native.AI, a real-time market and consumer intelligence provider, today announced a new platform for Food & Beverage (F&B) and Consumer Packaged Goods (CPG) companies that enables brands to uncover, analyze and act on customer feedback to improve product offerings. The company also announced $1.75mm of strategic pre-seed funding from current and former leaders at several top companies and government agencies including Blue Apron, The Kellogg Company, USDA and more. Native’s new AI-powered platform uses Natural Language Processing (NLP) to deliver real-time analysis of consumer feedback from Point of Sale (POS), e-commerce reviews, social media and smart labels. With a better understanding of consumer feedback, brands can confidently assess preferences around taste, price, packaging and other attributes. This allows them to proactively adjust product formulations, supply chains, pricing, packaging and more to increase sales, satisfaction and loyalty. “Consumers are driving market disruption and fueling innovation within the F&B and CPG industry. Without their feedback, it is incredibly difficult to make products that fit customers’ ever-changing preferences, especially in a cluttered marketplace,” said Frank Pica, co-founder and CEO of Native.AI. “With 30,000 new CPG products launching every year, the competition is cutthroat. Our intelligence allows brands to understand customers like never before and make real-time decisions on product development and differentiation. Our pre-seed funding by some of the greatest innovators in the F&B space speaks to the strong demand for this level and speed of insight.” The company’s rapid growth and momentum in the F&B and CPG industry has gained attention from market-leading founders, executives and investors from Blue Apron, USDA, The Kellogg Company, Bunge, USAKO Group, Oppenheimer & Co., Conagra, Archer Daniels Midland, Grain Millers and Capital Innovators. “The initial addressable market for…

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Source : Native.AI Launches New Consumer Intelligence Platform to Help F&B and CPG Brands Create Products that Customers Love

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