Jane Technologies Releases Jane Roots Headless E-Commerce Solution

Cannabtimes

<![CDATA[SANTA CRUZ, Calif., June 29, 2021 – PRESS RELEASE – Jane Technologies Inc. ("Jane"), a retail software company that created a leading online cannabis marketplace, announced the release of its new headless e-commerce solution, Jane Roots. The proprietary software launched with Forage, an online cannabis discovery tool developed by Columbia Care to revolutionize the customer shopping experience.The pandemic accelerated the adoption of e-commerce with online orders accounting for 21.3% of total U.S. retail sales in 2020. That equates to roughly $861 billion in e-commerce sales, a 44% increase from the $598 billion spent online in 2019. Despite the massive growth, many e-commerce platforms hamper online retailers’ ability to keep pace with digital trends and consumer expectations.Backend infrastructure for e-commerce is complicated to maintain, especially in the cannabis industry’s retail landscape marked by rapidly changing inventory, dynamic pricing and diverse promotions. Jane Roots removes this burden on retailers by taking care of the backend integrations, data cleansing, personalization, reviews and automation so they can focus on designing modernized e-commerce experiences specific to their brand. Isolating the frontend allows brands to easily change the customer interface in line with emerging digital trends and quickly update sales content without losing the complicated backend code. For example, if a new product comes into stock, websites using Jane Roots don’t need to spend time updating content—Jane Roots automatically generates the correct product taxonomy, serving size, verified reviews, potency, photos and description into a custom user interface (UI) design on behalf of the retailer."As consumers continue to embrace online shopping, a retailer’s digital brand is now more closely tied to its customer shopping experience than ever before," Jane co-founder and CEO Socrates Rosenfeld said. "Jane Roots offers brands free expression to design their interface as well as the agility to quickly update content for an enriched user experience that encourages purchases. Our integration with Forage is a best-in-class example of how Jane Roots adds exponential value…

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