If those things are what the face of cannabis legalization can’t be, who are those people that could be considered contenders to be the face of cannabis legalization? Who are the hot prospects, the safe picks, and the “out of the box” ideas? Just based on marketing surveys and common-sense advertising history, cannabis would want someone young, attractive, and has charisma. The movement needs someone who can speak eloquently and not get irrational or emotional when challenged by Reefer Madness lunatics like Kevin Sabet.
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Source : Cannabis Legalization Needs a New Superhero and It Can't Be an Old White Guy
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