Organigram Appoints Senior Vice President of Marketing

CANNANNEW REPORT

MONCTON, New Brunswick–(BUSINESS WIRE)–$OGI–Organigram Holdings Inc. (“Organigram” or the “Company”) (TSX: OGI) (NASDAQ: OGI), the parent company of Organigram Inc., a leading producer of cannabis, is pleased to announce the appointment of Megan McCrae as the Company’s Senior Vice President of Marketing and Communications. Ms. McCrae will assume her new role effective today. A seasoned marketing expert, Ms. McCrae has 17 years experience in consumer packaged goods marketing and sales management, brand building and consumer insights. Ms. McCrae is a cannabis industry veteran, having most recently served as Chief Marketing Officer of Aphria Inc. where she led the company’s brand and product strategy including brand and portfolio management, consumer insights, innovation and digital strategy. Ms. McCrae also spent ten years in various global progressive consumer and trade marketing management roles with Japan Tobacco International, a major global tobacco company. Ms. McCrae also held the position of Board Chair on the Cannabis Council of Canada where she worked closely with industry leaders and regulators, including Health Canada, on advocacy efforts to advance the Canadian cannabis industry nationally and globally. “We are exceptionally pleased to welcome Megan to the Organigram team,” says Peter Amirault, Executive Chair, Organigram. “Megan’s tremendous marketing expertise and insight, as well as her personal commitment to the growth of Canada’s cannabis market, will help set a powerful strategic roadmap for the future of Organigram’s established and emerging portfolio of brands and products.” Ms. McCrae will be based in Ontario but will oversee Organigram’s marketing efforts across the country. She holds a Bachelor’s degree from Western University and is a graduate of Richard Ivey School of Business. About Organigram Holdings Inc. Organigram Holdings Inc. is a NASDAQ Global Select Market and TSX listed company whose wholly owned subsidiaries include: Organigram Inc., a licensed producer of cannabis and cannabis-derived products…

Excerpt only …
READ MORE BELOW
Source : Organigram Appoints Senior Vice President of Marketing

reposted by Cannabis News World

This site uses Akismet to reduce spam. Learn how your comment data is processed.