Cannabis company launches NFT to raise funds for National Expungement Week

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California’s largest marketplace for legal cannabis, Eaze, has launched its first non-fungible token (NFT). The NFT depicts Eaze’s signature Moonman logo and also features former National Basketball Association athlete Matt Barnes. The bidding opened at US$420 , with all proceeds from the sale going towards National Expungement Week (N.E.W.), the company behind the annual week of awareness that occurs in September. The company offers clinics and relief services year-round. Former NBA player Matt Barnes to assist with Eaze’s Momentum business accelerator Blood for weed? How companies are thinking outside of the box to mark this 4/20 Wayne Coyne to launch new weed brand during The Flaming Lips 4/20 bubble concert Bidding for the NFT will close on 4/20 at 11:59 p.m. Pacific time. “Like cannabis, NFTs are changing how we all think about commerce and culture, so this made a ton of sense to us,” Sheena Shiravi, vice president of marketing at Eaze, says in a press release . “On behalf of the N.E.W. leadership team, we are elated at the opportunity to form a relationship with Eaze and deeply appreciative for the kind donation to our organization,” says Torie Marshall, founder of N.E.W. “These funds will help to support and uplift the expungement work that N.E.W. provides 365 days a year,” Marshall adds. Jennifer Lujan, director of social impact at Eaze, says that while NFTs are buzzy right now, they also offer the opportunity “to raise awareness for groups doing important equity work.” “People love to be part of something new and exciting, and even better if it also fights the racist War on Drugs,” Lujan says. Barnes joined Eaze’s board of directors last November and assists with the company’s Momentum business accelerator, which works to elevate underrepresented groups into cannabis industry leadership positions. “I’m here to support real,…

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Source : Cannabis company launches NFT to raise funds for National Expungement Week

reposted by Cannabis News World

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