For Cannabis Advertising, Weedmaps Stands Out

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Advertising can be challenging for cannabis companies trying to navigate the ever-changing world of regulations about what they can say and display. For example, California recently updated its guidance on billboard advertising near freeways, and many mainstream platforms won’t allow companies to show cannabis consumption in ads. With so many rules, where can folks turn for advertising solutions? Weedmaps is the premier technology company in the legal cannabis economy, connecting consumers to retailers and brands while advocating for accessible cannabis for all patients and adults. Today, they are building the industry’s operating system – a platform to engage consumers and advertising and software offerings to help businesses thrive within the complex cannabis economy. Weedmaps was designed to increase access to cannabis in the legal marketplace and provide a much-needed service for cannabis users. The company also works with cannabis brands and retailers to ensure consumers have access to the most current and comprehensive product selection. With promo codes, retailers can offer unique discounts, while live menus provide clients with up-to-date, real-time information. The Brand Verification Badge helps protect consumers and prevent the sale of counterfeit cannabis products. These features are a bonus for advertisers, as they translate to more eyes on their listings, higher engagement, and potentially more sales. Targeting Cannabis Consumers at Scale Each month, 10+ million people visit to find a specific product, a nearby retailer, or where they can purchase the best flower, tincture or edibles at the best price. Many are value shoppers, most of whom consume cannabis regularly. They respond strongly to opportunities for savings and value.  Weedmaps encourages advertisers to leverage the platform to directly connect with consumers and share updates about product drops, deals or special sales. Weedmaps Senior Advertising Manager Adam Hirschberg explains that this ability for cannabis companies to be direct with their ad messaging is one of the…

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Source : For Cannabis Advertising, Weedmaps Stands Out

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