UFC names U.K.-based Love Hemp as its official global CBD partner

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The Ultimate Fighting Championship (UFC) will likely get a crash course on CBD over the next five years thanks to its new five-year partnership with Love Hemp Group PLC, which supplies CBD and hemp products around the world. Being named the official global CBD partner of Las Vegas-headquartered UFC means Love Hemp will have numerous branded integrations within UFC content on digital platforms, notes a statement from Hemp Love . Not only will this include social media assets and programming on UFC FIGHT PASS, the leading streaming service for combat sports, but there will also be the link to the UFC Performance Institute. Among other things, the institute provides elite-level programs that support mixed martial arts athletes “with all their development, fight preparation, and rehabilitation requirements,” notes the website. Report: Cannabis policies for combat sports revised UFC president Dana White says he’s working to “loosen up” cannabis restrictions After testing positive for weed, this UFC fighter called Texas laws ‘pretty stupid’ and ‘pretty slow’ Love Hemp regards the branding opportunities at the institute as “further signalling to athletes that UFC wants to play a prominent role in helping to educate them on CBD use and the role it plays in athlete health and injury recovery,” reports the company, which produces and supplies about 40 CBD product lines that include oral oils, sprays, cosmetics, topicals and edible and water-based CBD products. “The marketing opportunities that this relationship provides will put us in the top tier of major international CBD brands,” suggests Love Hemp CEO Tony Calamita. The partnership “kick-starts our strategy aimed at cementing Love Hemp as a globally recognized brand,” and the company “will now begin to roll out in all key international markets,” Calamita adds. “We know many UFC athletes, fans and general fitness enthusiasts use CBD for training…

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Source : UFC names U.K.-based Love Hemp as its official global CBD partner

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