No doubt, you want your brand to be known both locally and internationally. Make sure you know your local market scene like the palms of your hand such that you engage your audience using all available means. By establishing yourself as a force to reckon with in your region, local or national reporters in search of comments on cannabis as it regards your locality may contact you for comment. To gain even wider coverage, get yourself acquainted with happenings in the cannabis industry in your country and around the world. If possible, comment on developments that are similitude or analogous to your area of operation. These are some of the things reporters are looking out for and at the same time, you are establishing yourself as a national authority in the industry.
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Source : How Do You Get Press Coverage for Cannabis Companies?
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