Seth Rogen’s Marijuana Biz Expands To U.S. While Jay-Z Gets Political With Cannabis Ad Campaign

MJ moment

Monday was a big day in the celebrity marijuana space, with actor Seth Rogen announcing the U.S. launch of his cannabis brand and rapper Jay-Z revealing an ad campaign for his company that’s meant to highlight the absurdity of the war on drugs by pointing out that some states are more lax on cousin marriage, cannibalism or sex with farm animals than they are on weed. Rogen’s elation in bringing his business, Houseplant, to the U.S. market was evident in a one-minute video he shared on social media. Almost ten years I go, I envisioned having my own weed company. And today I can say that my company Houseplant's weed will be available in California next week! Also, Houseplant is making lovely Housegoods like ashtrays, lighters, and YES, even ceramics. https://t.co/TNjpWFhbWB pic.twitter.com/00xR8QKNH3 — Seth Rogen (@Sethrogen) March 1, 2021 After showcasing the tins his line of sativa and indica strains come in—as well a “table lighter” that’s part of the Houseplant collection—the actor of Pineapple Express and Superbad fame said that this is “honestly my life’s work and I’ve never been more excited about anything.” The company also produced vinyl records with playlists that are meant to complement the effects of the various marijuana varieties like Pancake Ice. This is our Pancake Ice sativa. (All our strains are named after weather systems like we did with Pineapple Express). Our Pancake Ice is what I smoke all day. It’s over 33% THC. pic.twitter.com/buLcuLwZgg — Seth Rogen (@Sethrogen) March 1, 2021 Rogen has also leveraged his marijuana stardom for philanthropic purposes, putting on an adult carnival last year where the plant was featured to raise money for research into Alzheimer’s disease. He appeared at a congressional hearing in 2014 and joked that while people might expect him to advocate for marijuana reform before the Senate…

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