Wine, Window Treatments and Cannabis: Q&A with CULTA COO Allison Siegel


<![CDATA[Many might expect that the wine industry shares similarities with the cannabis market, from the strict regulations to brand development strategies, but few might think to compare cannabis with window treatments.However, according to Allison Siegel, the former president of Next Day Blinds and a former information technology and marketing executive for Total Wine & More, both roles provided valuable experience and expertise that will serve her well in her new position as chief operating officer for CULTA, a Maryland-based, vertically integrated cannabis operator.RELATED: How CULTA’s Jay Bouton Works: Cannabis WorkspaceAt Next Day Blinds, Siegel grew accustomed to owning the customer experience from manufacturing to sale to installation, which is not unlike overseeing the cultivation, manufacturing and sale of medical cannabis products. And, she adds, the cannabis industry is growing rapidly like the wine industry once was, which makes Siegel excited to lend her talents to another quickly evolving market. Here, Siegel shares more about her professional background, how her experience guides her perspective of the cannabis market and her overall goals for CULTA as the company continues to grow in Maryland.Melissa Schiller: Can you describe your background and previous experience with Next Day Blinds? What did your previous role entail?Photo courtesy of CULTACULTA Chief Operating Officer Allison SiegelAllison Siegel: Most recently, I was president of Next Day Blinds, a Maryland-based, vertically integrated, direct-to-consumer business with 400-plus employees. I ran the day-to-day business until I led the company through a strategic sale to a national competitor. Prior to president, I was chief revenue officer, responsible for sales and marketing. While at Next Day Blinds, my team significantly improved top- and bottom-line financial results and we had a fun time doing it! We implemented a full technology replacement, upgrading our systems while enabling a thorough omni-channel experience for our customer. We also increased…

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Source : Wine, Window Treatments and Cannabis: Q&A with CULTA COO Allison Siegel

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