Molson Coors launches CBD sparkling water exclusively in Colorado

Denver Post

One of the country’s biggest beverage companies is jumping into the cannabis space. This week, Molson Coors Beverage Company launched a new line of sparkling water infused with hemp-derived cannabidiol (CBD), called Verywell. The products, available exclusively in Colorado, are made and marketed under its subsidiary, Truss CBD USA, and mark the beer giant’s first foray into the United States cannabis sector. Verywell sparkling water comes in three flavors — grapefruit-tarragon, strawberry-hibiscus and blueberry-lavender — and each 12-ounce can has 20 milligrams of CBD. As with all CBD products, it doesn’t come cheap: An eight-pack of 12-oz. cans sells online for $35, and a 12-can variety pack is $50. Truss sources its CBD from Colorado-grown hemp and works with a Denver manufacturer to produce its beverages, said general manager Jane Armstrong Hockman. The CBD comes as a liquid that is infused into the sparkling water with natural flavors and adaptogens, or plants that help the body regulate stress, Armstrong Hockman said. Each flavor features two different adaptogens, such as ginseng or elderberry. “Now more than ever, consumers are creating new routines around the wellness area,” she said. “So we spent a lot of time in research in development trying to find the best adaptogen combinations, and the best adaptogen combinations with CBD.” RELATED: What happens when you use a different Colorado CBD product a day for one week? A whole lotta chill. Verywell is Molson Coors’ latest venture as part of a concerted effort to diversify its portfolio of products. In 2016, the company dove into the craft market by snatching up independent breweries in Texas, Oregon and Georgia, and the following year, doubled-down on its efforts in the non-alcoholic sector. In late 2019, the company changed its name from Molson Coors Brewing Co. to Molson Coors Beverage Co. to underscore its shift away from being synonymous with beer.…

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