A first look at Monogram, the new cannabis brand from Shawn ‘Jay-Z’ Carter

Growth op

The first products from Jay-Z’s new cannabis brand have arrived. The unveiling comes after 18 months of strain selection and cultivation, the company notes in a release. Carter described the brand’s products as “next level when it comes to quality and consistency.” Jay-Z named chief visionary officer following historic cannabis deal Jay-Z launches new cannabis brand, Monogram Jay-Z files lawsuit on behalf of pot prisoners after violence spurs ‘unthinkable spate of deaths’ “Cannabis has been around for thousands of years, yet it is still an industry whose legacy of skilled craftsmanship is often overlooked,” he said. “I created Monogram to give cannabis the respect it deserves by showcasing the tremendous hard work, time and care that go into crafting a superior smoke.” The brand launches with four numbered cultivars — No. 01, No. 70, No. 88 and No. 96. The strains, designated as light, medium and heavy, are available as flower, pre-rolls or handrolls, a product distinct to the brand. The OG Handroll takes its influence from cigars. Using a proprietary rolling technique, and “highly trained artisan rollers,” the flower burns slowly and evenly across multiple sessions. DeAndre Watson, the brand’s culture and cultivation ambassador, is the architect behind the product. Watson, who has been working with cannabis for more than 25 years, leads the team of growers, running a program of extended humidity control and post-harvest care. The OG Handroll has a suggested retail price of US$50. Monogram’s flower will be available in two- and four-gram packages, retailing from approximately US$40 to $US70, as well as pre-rolls. The Loosies pre-roll pack retails for US$40 and contains four 0.4 joints. Grown in small batches a facility in San Jose, Calif., U.S. customers will be able to order the products online through the brand’s website, as well as from parent company…

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