Most traditional companies begin with years of careful and detailed research. The cannabis market is moving too fast to accommodate lengthy development strategies. By the time you spend even several months investigating and devising a comprehensive plan, another business sweeps in with a similar or even better product. Lean development involves spending less money, hiring fewer people, and working faster to put out a service or product more quickly to capitalize on an immediate market need. An excellent example is the California Bud Company.
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Source : The Importance of a Lean Startup in the Cannabis Industry
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