Don’t Drive High On Marijuana Even If You’re Being Chased By An Axe Murderer, Federal PSA Says

Don’t Drive High On Marijuana Even If You’re Being Chased By An Axe Murderer, Federal PSA Says

The latest push by the federal government to deter marijuana-impaired driving is coming to TV, radio and the web. Its message? Even if you’re being chased by an axe-wielding psychopath, it’s not worth driving high. The ad, a partnership between the National Highway Traffic Safety Administration (NHTSA) and the Ad Council, is the first TV spot developed by Vox Creative, the advertising arm of Vox Media. In it, two men run for their lives from a would-be murderer, dodging axe blows while reciting reasons not to drive stoned. The men ultimately find a vehicle to escape the scene, but the driver pauses before he turns the key in the ignition. “Wait wait wait,” he says. “I can’t drive. I’m high.” (Don’t worry. The two would-be murder victims swap seats and end up getting away safely while the sober one mans the wheel.) “The rules around marijuana use can be confusing. But when it comes to marijuana use and driving, all you need to remember is one rule: Driving impaired is illegal everywhere.” The Ad Council campaign also includes radio and online advertisements. A 30-second version of the video will run on TV, while a longer, 80-second version (embedded above) will reportedly run on Vox.com and the brand’s ad marketplace, Concert. “Many marijuana users don’t see a problem with driving after use, but research shows marijuana can slow reaction time, impair judgment of distance, and decrease coordination – all skills necessary for the safe operating of a vehicle,” the Ad Council…

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Source : MJ moment
Link to original : Don’t Drive High On Marijuana Even If You’re Being Chased By An Axe Murderer, Federal PSA Says
reposted by Cannabis News World

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