Will the green outpace the grape?
Authored By: Joshua Schmidt Walk into a bar on any given night in New York City, and there’s no telling who you might meet. On this particular occasion, Wednesday’s conversation happened to involve the manager for a well-known liquor brand. When the flow of conversation shifted toward the topic of cannabis beverags, the tone and speed of the chat lit up like fireworks at a Fourth of July BBQ. “A very large number of good people are leaving alcohol for the cannabis industry.” They said “and it’s happening fast”. As someone who has patented a beverage closure, and met with some resistance, it was interesting to learn that many of the same people in alcohol, are flocking to cannabis. Cannabis it seems, is the next bastion of possibility and fortune; but for all of its rewards and employee stock options, potential for quick gains and notoriety however, the cannabis beverage field is highly regulated, and routes to market are somewhat limited. So with many moving from one to the other, will this help to shape and legitimize the regulatory landscape or simply carry with it, an air of uncertainty? Is this exodus a fad, or does it show that the cannabis beverage industry is it here to stay? Ask a thousand people, and you’ll likely get a thousand different responses when it comes to the exact regulations and legalities around how cannabis beverages actually work, and what’s allowed. Add in the different laws for different states and…
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Source : CANNANNEW REPORT
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