Mondaq Article: Australia: Agri-tech developments in the cannabis sector: Do you have a Culture of IP?
Australia: Agri-tech developments in the cannabis sector: Do you have a Culture of IP? 26 February 2020 by Helen Macpherson and Jackie O’Brien Norton Rose Fulbright Australia Introduction Why is this important? Cannabis innovation Cannabis: Brand and market positioning Culture of IP Conclusion Introduction The cannabis sector is a growing and exciting sector. New geographical and product markets are progressively opening up around the world for the cultivation of cannabis for both medicinal and recreational use. With any growth sector it is critical to determine how you can get the edge on your competitors. A key way to do this is through the creation of a Culture of IP. That is, a culture focused on capturing, managing and commercializing intellectual property (IP) as well as ensuring that your business activities are not impacted by a competitor’s IP rights. Why is this important? First, it is important because IP is an asset which adds to the value of your business so the creation of a Culture of IP is a key plank in any business’ investment strategy. Secondly, it is important because it is critical to ensure that you have freedom to operate. IP permeates all levels of the cannabis sector, from cultivation and processing of cannabis through to the use of cannabis. In this article, we focus on the creation of IP through innovation in the cultivation and processing of cannabis and in the use of cannabis medicinally; the creation of IP through brand and market positioning; and discuss how you can embed…
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Source : CANNANNEW REPORT
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