5 Busted Myths of Today’s California Cannabis Consumer

5 Busted Myths of Today’s California Cannabis Consumer

For decades, growers from Northern California’s Emerald Triangle — the area encompassing Mendocino, Humboldt and Trinity counties — have been the epicenter of America’s cannabis scene. The Golden State had the first legal medical marijuana market with the passing of Prop 215 in 1996. Proposition 64, the Adult Use Act, legalized growing, selling and using cannabis recreationally in November 2016. Thousands of cannabis businesses have emerged since, all trying to establish themselves in an already saturated and highly regulated market. The industry has seen unparalleled innovation and investment across categories like product development and technology, causing a so-called “Green Rush.” It has been predicted that by 2024, the California cannabis market will comprise 25% of the entire market for cannabis in the U.S. However, due to the immaturity of the market, little data is available to help support the industry. In order to help shape product development and strategic decision-making, companies need to ask fundamental questions, like who buys the product and what do they use it for? To help fill these knowledge gaps, NorCal Cannabis Company undertook a first-of-its-kind study of California’s cannabis consumers. Using an online panel, the survey questioned 1529 people and represents of all California cannabis…

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Source : cannabis now
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