Oasis Intelligence Launches, Arming Cannabis & Hemp Marketers With Unprecedented Consumer Data & Insights

Oasis Intelligence Launches, Arming Cannabis & Hemp Marketers With Unprecedented Consumer Data & Insights

LOS ANGELES–(BUSINESS WIRE)–Jan 9, 2020– Oasis Intelligence officially launched today, offering brand marketers in the cannabis and hemp industry, as well as related sectors, a much needed tool: unprecedented access to consumer insights at scale. The industry is poised for more growth in 2020, with Illinois notably being the tenth state to allow for adult-use recreational cannabis and racking up $10.8 million in sales over the first five days. Simple access to cannabis is the initial driver of sales. But brands are largely flying blind when it comes to understanding where the market is going next and what consumers really want, how they want it, and why. Co-founded by Laura Albers and Ben Woo, two veterans of the advertising, strategy consulting, and cannabis industries, Oasis Intelligence’s Oasis Cannabis and Hemp Tracking Study consists of over 20,000 current users and prospective users across all demographics, recruited from across every state in the US and Washington DC. “Building a successful cannabis and hemp brand in 2020 and beyond requires creating products and education that truly put the consumer’s wants and needs first,” said Laura Albers. “That’s why Ben and I are launching Oasis Intelligence,” she continued. “Oasis Intelligence represents the voice of…

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Source : CANNANNEW REPORT
Link to original : Oasis Intelligence Launches, Arming Cannabis & Hemp Marketers With Unprecedented Consumer Data & Insights
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