Weld County launches “marijuana is not harmless” campaign. But how accurate are its numbers?

Provided by Weld County Department of Public Health and EnvironmentBillboard being used in Weld County’s “Marijuana is Not Harmless” campaign. Weld County on Thursday launched a new campaign to warn the community about marijuana but it drew criticism for citing an annual report that critics have called biased and off-base. The “Marijuana is Not Harmless” campaign will include billboards along the county’s major highways and plans to pump out messaging on social media, seeking to counter the drug’s growing cultural acceptance since legalization. “I’m not aware of any other county that’s done this,” said Eric Aakko, division director for the Weld County Department of Public Health and Environment. County officials started brainstorming this summer after the health department noticed youth marijuana and vaping rates were increasing along with car crashes, Aakko said. Those factors, combined with what the county found to be a lower perception of risk around marijuana, helped convince health officials that something needed to be done. “We wanted to get out there that there are consequences to heavy marijuana use and certainly when you get behind the wheel and drive,” Aakko said. Marijuana industry experts said it’s true that there are some harms and risks to marijuana.…

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Source : Denver Post
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