Cannabis Education with Canada’s Newcomers

Cannabis Education with Canada’s Newcomers

Arundati Dandapani writes for Cannabis Law Report A first of its kind event series aims to bridge the gap between post-legalization cannabis in Canada and Canada’s newcomers, enabling the education of plant science, exploration of brand opportunities, and discussion of attitudes and beliefs that shape the culture of cannabis today.  Generation1.ca and Tweed put together a debut educational workshop on the fundamentals of cannabis and responsible consumption, to elevate community and product engagement among Canada’s first-generation immigrants. Arundati Dandapani, Founder and CEO of Generation1.ca, a cross-sectoral resource that taps into the overlooked talent and outlook of Canada’s newest residents, kicked off the welcome address. “As organizers, we matched Canada’s fastest growing demographic with Canada’s fastest growing industry, to see what magic we could create,” she said. “This is the first of a series of events, that we hope will combine the best of cannabis science education with research insights and community conversations to elevate product knowledge and awareness of the plant among a niche segment of newcomers, who believe it or not, are an opportunity market, and who although according to Vividata’s Vivintel, report lower consumption than average native-born self-identifying white Canadians, have a higher likelihood to consume, with more frequency and more…

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Source : CANNANNEW REPORT
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