The Excitement Over Weed Beer, Explained

The Excitement Over Weed Beer, Explained

Consuming cannabis has massively expanded over the last two years, with new products emerging onto the market every week. And cannabis-infused beverages have made a big impact. Within the cannon of infused beverages, beer specifically is on the rise, with beer drinkers identified as a ripe crossover audience.  A familiarity with herbaceous flavors from hops, an overall inclusive chill vibe, and low-dose servings contribute to the naturally shared audience between spirits and cannabis. Since the change in legislation at the top of 2018, the cannabis-infused beer world has been growing healthily, with high hopes for the future.  Weedmaps News spoke with leaders of the cannabis-infused beer world as well as an Advanced Cicerone® to get the inside scoop on the current state of the weed beer industry, where it is headed, and what it brings to the larger cannabis space.  Weed beer was “definitely inevitable,” according to Kevin Barnes, the Executive Vice President of Brewing Operations and the man behind pioneer brand Two Roots. Barnes has been a professional brewer for 10 years and “has heard about brewers wanting to use cannabis in their beers since day one.”  He notes that “public opinion [of cannabis] is rapidly shifting.” While it’s…

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Source : weedmaps
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