Consumers Want Quality and Safety.
The North American College of Pharmaceutical Technology (NACPT) is conducting a pilot series of professionals in medical cannabis workshops, and we spent a day learning and discussing food safety, regulatory tech, processes and systems. NACPT CEO and Founder Rathi Param brings a multi-disciplinary lens to the cannabis industry having worked as a validation scientist and quality control consultant across food science, biopharma, agro-tech, the environment, medical devices and more industries. Consumers want quality and they want to be safe. Especially cannabis users who are way more likely to perceive cannabis as safer than tobacco but also alcohol according to Canada’s largest syndicated survey of cannabis consumers Vividata. (The overall population including users and non-users of cannabis, generally perceive cannabis as more socially acceptable than tobacco but less socially acceptable than alcohol according to the same study). In an environment with restricted regulations on marketing cannabis, it is critical to learn that product quality is the top influencer in customer purchase followed by form (e.g. bud/pre-roll/vapes/ etc.). There are currently 2.6 million edibles users in Canada, making it the second most popular form of consumption after flower, according to Vividata. Thus, it was appropriate to attend the NACPT workshop all about how to push quality product to market and…
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Source : CANNANNEW REPORT
Link to original : Consumers Want Quality and Safety.
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